teaching
cheryl cade beer education and training featured

Education & Training

Why is training important?

brewery tap room tour of norwich norfolk
  • Because it can increase sales and also help to sell this short life span product
  • It reduces the amount of waste and negative customer feedback
  • It helps with staff retention and pride in their work. This is why it works for Brewdog who invest in all their staff to do this style of course

Training should be given not only to the individual but for your whole business. It can be tailored to your business but also any publican who wants to go on it as well.

brewery tap room tour of norwich norfolk
beer of choice

Beer is the new wine

beer of choice

The world of beer has changed drastically over the last few years. Gone is the limited choice of bitter, mild’s or lagers. The customer, retailer and brewer are faced with a bewildering array of drinks from Helles lager to thick hop dominated beers doing an impression of orange juice.

Not everyone is a connoisseur, following the trends in the ‘craft’ beer world, avidly chasing the next new thing. A lot of us when faced with a range of choice will opt for the familiar, the comfortable, rather than attempt the new and sometimes expensive alternative.

wine and food pairing

A number of years ago the same was said about wine, the choice was, White or Red and you were treating yourself a Blue Nun or Beaujolais. Yet now people are more confident with trying wines (and will pay for a good one).

Why? Part of this comes from knowledge and the other from familiarity. TV programmes match wine with food, catering colleges teach the subject and leisure classes allow us to learn as we get tipsy. Additionally, we are all inclined to see wine as a quality product, even when it is shipped over to the UK in large plastic bags to be bottled down the road with a fancy label.

A number of years ago the same was said about wine, the choice was, White or Red and you were treating yourself a Blue Nun or Beaujolais. Yet now people are more confident with trying wines (and will pay for a good one).

Why? Part of this comes from knowledge and the other from familiarity. TV programmes match wine with food, catering colleges teach the subject and leisure classes allow us to learn as we get tipsy. Additionally, we are all inclined to see wine as a quality product, even when it is shipped over to the UK in large plastic bags to be bottled down the road with a fancy label.

wine and food pairing
fine dining beer food pairing

But what of beer?

fine dining beer food pairing

Michelin Star restaurants are now brewing beers to match with their menu. CAMRA (Campaign for Real Ale) has launched a ‘Discovery’ intuitive to encourage consumers to know more. While professional training via BPET / Cicerone or the Institute of Brewing is aiming to eliminate the often-heard bar staffs refrain, ‘is it not supposed to taste like that? I don’t drink beer.’

BPET (Beer Professional Education and Training) are filling that missing link along with the Wine Schools, by letting us learn about the 100+ styles and ingredients while laughing, and getting gently tipsy with friends old and new.

beer professional educatoin and training

BPET and bespoke courses for groups