About Cheryl
There is nothing I like more than talking to people about food, drink & history while promoting our wonderful small producers in a county that makes some of the best, Gin, Beer, Cheese, Sausage Rolls and more
I am a qualified Beer Sommelier with the Academy of Beer & Cider, Cicerone Certified Beer Server, a CAMRA trainer & an accredited trainer for the Academy Of Cheese
I am lucky to also be a judge for, The World Drinks Awards, World Beer Awards, World Gin Awards, International Beer Challenge, London Beer Competition & the Guild of Fine Food
I am also a BSL Communicator & trained in SEN enabling me to develop tasting & tours to suit a diverse range of needs
Alongside the above, I run CADE (Charity & Drinks Events) a Not For Profit enterprise that raises funds for local charities running bars and events
British Guild of Beer Writers & International Judge
This has led me to become an International Beer Judge and a member of the British Guild of Beer Writers.
Beer & Cheese Educator
I have a passion for education with fun, so I have developed partnerships with a number of local suppliers to provide you with a greater understanding of their production and ethos
Alongside this, I am a partner with the Academy of Cheese to bring the Level 1 Cheese course to Norfolk and Suffolk. I am also a Trainer with CAMRA (Campaign for Real Ale)
Award Winning Tour Designer
I am also an award-winning tour designer for tours in the UK and Europe. These include, Beer, Gin, Cheese, Family & Military History
CAMRA Beer Festivals
As part of my voluntary work with CAMRA I have been the Manager of the World Beer Bar for Norwich Beer Festival for the last 7 years and I was the manager for the Great British Beer Festival (Winter) WWB 2018 & 2019, bringing into the UK some very special and unique beers.
My experience growing up within the hospitality sector means that I have an awareness of what the customer and retailer is looking for in a product and how to promote products to them using language that they can understand developed to their experience and needs.
I am also a British Sign Language (BSL) interpreter and a Qualified tutor in Art and History.
Qualifications
- Cicerone Certified Beer Server – Cicerone (BPET-UK)
- Beer Sommelier – IBD
- World Beer Awards Judge
- Level 1 & 2 Academy of Cheese qualification
- Member of the Academy of Cheese
- British Sign Language Level 2 – IBSL
- BA Hons Education – UEA
- Disability access and awareness – NCC
Awards
- Luxury Travel Guide Winner 2017
- Luxury Travel Guide Winner 2018
- Luxury Travel Guide Winner 2019
- Travel & Hospitality Award Winner 2018