cheryl cade talks and events
cheryl cade talks events featured

Training and Bespoke Courses

Next Academy Of Cheese Course

In collaboration with Norfolk Wine School

More Information & Booking

Private events and talks

private events food and beer matching tasting

As a qualified Beer & Cheese Sommelier, I can offer a beer/cheese fun-filled event to fit your budget, family or business requirements.

These can include:

  • Beer and Food matching at a venue selected for you / in your own home / virtually
  • a pub tour with a difference
  • a brewery tour followed by samples of beers in a range of different bars

I can source and supply speciality beers/cheese for your event along with tasting notes and your own Sommelier to answer any questions.

private events food and beer matching tasting

Women’s Institute

Gin at Jarrolds Norwich

I have passed the interview as a Speaker for the Women’s Institute

These talks can include

  • How we taste
  • Cheese – history and tasting
  • Gin – History and tasting
  • Beer – What would you like to know?

If you are a member of the WI and would like to know more drop me a line for a fun-filled talk (blindfolds included)

Cheryl Contact

Gin at Jarrolds Norwich

Education & Training

Why is training important?

brewery tap room tour of norwich norfolk

Because it can

  • Increase sales and also help to sell this short life span product
  • It reduces the amount of waste and negative customer feedback
  • Staff retention and pride in their work.

This is why it works for Brewdog who invest in all their staff to do these styles of courses

Training is not just for the individual but your whole business.

It can be tailored to your business, your goals!

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serving beer contact

Beer, Cheese & Gin are the new trends

beer of choice

The world of hospitality has changed drastically over the last few years. Gone is the limited choice of drinks, food and expectations. The customer, retailer and brewer are faced with a bewildering array of tastes.

Not everyone is a connoisseur, following the trends, avidly chasing the next new thing. A lot of us when faced with a range of choices will opt for the familiar, the comfortable, rather than attempt the new and sometimes expensive alternative.

A lack of confidence can be costly

wine and food pairing

A number of years ago the same was said about wine, the choice was, White or Red and you were treating yourself a Blue Nun or Beaujolais. Yet now people are more confident with trying wines (and will pay for a good one).

Why? Part of this comes from knowledge and the other from familiarity. TV programmes match wine with food, catering colleges teach the subject and leisure classes allow us to learn as we get tipsy. Additionally, we are all inclined to see wine as a quality product, even when it is shipped over to the UK in large plastic bags to be bottled down the road with a fancy label.

The Customer wants and expects more!!


  • The growth of Social Media
  • TV programmes
  • Catering colleges teach the subject
  • Leisure classes allow us to learn as we get tipsy
  • FOMO (fear of missing out)
wine and food pairing
fine dining beer food pairing

Why invest in Beer / Cheese / Cider / Gin Training?

fine dining beer food pairing


  • Growing awareness of Buying Local
  • Food miles
  • Quality over quantity
  • Customers want experiences and find something new
  • Supporting local businesses
  • A growing trend toward these products

Finally, we all remember bad service, information etc, and never go back

Empower yourself & your staff to have the confidence to be the BEST


Academy Of Cheese and bespoke specialist courses

Designed for your goals