drinking different beer styles
drinking different beer styles featured

About Cheryl

cheryl cade Beer and Food Matching

Beer Sommelier (IBD), Cicerone Certified Beer Server & CAMRA Trainer

There is nothing I like more than talking to people about food and drink but especially beer.

I am a qualified Beer Sommelier with the Academy of Beer & Cider, Cicerone Certified Beer Server and a CAMRA trainer.

cheryl cade Beer and Food Matching

British Guild of Beer Writers & International Judge

This has led me to become an International Beer Judge and a member of the British Guild of Beer Writers.

world beer judges and Beer writer
beer professional educatoin and training

Beer Educator

I have a passion for education with fun, so I have developed a partnership with Norfolk Wine Schools to present their beer events and deliver their BPET (Beer Professional Education Training) courses which are the UK version of the Cicerone.

beer professional educatoin and training

Award Winning Tour Designer

I am also an award-winning tour designer for tours in the UK and Europe.

Brewery tour
norwich beer festival world beer bar

CAMRA Beer Festivals

As part of my voluntary work with CAMRA I have been the Manager of the World Beer Bar for Norwich Beer Festival for the last 4 years and I was the manager for the Great British Beer Festival (Winter) WWB 2018 & 2019, bringing into the UK some very special and unique beers.

norwich beer festival world beer bar

My experience growing up within the hospitality sector means that I have an awareness of what the customer and retailer is looking for in a product and how to promote products to them using language that they can understand developed to their experience and needs.

I am also a British Sign Language (BSL) interpreter and a Qualified tutor in Art and History.

cheryl cade beer sommelier
about cheryl cade featured


  • Cicerone Certified Beer Server – Cicerone (BPET-UK)
  • Beer Sommelier – IBD
  • World Beer Awards Judge
  • Level 1 in Cheese
  • Associate Member of the Academy of Cheese
  • British Sign Language Level 2 – IBSL
  • BA Hons Education – UEA
  • Disability access and awareness – NCC
about cheryl cade featured


  • Luxury Travel Guide Winner 2017
  • Luxury Travel Guide Winner 2018
  • Luxury Travel Guide Winner 2019
  • Travel & Hospitality Award Winner 2018
International Beer Challenge