drinking different beer styles
drinking different beer styles featured

About Cheryl

cheryl cade Beer and Food Matching

Beer & Cheese Sommelier (IBD & AC), Cicerone Certified Beer Server & CAMRA Trainer

There is nothing I like more than talking to people about food, drink & history.

I am a qualified Beer Sommelier with the Academy of Beer & Cider, Cicerone Certified Beer Server, a CAMRA trainer & a Member of the Academy of Cheese (level 2)

I am also a BSL Communicator & trained in SEN enabling me to develop tasting & tours to suit a diverse range of needs

cheryl cade Beer and Food Matching

British Guild of Beer Writers & International Judge

This has led me to become an International Beer Judge and a member of the British Guild of Beer Writers.

world beer judges and Beer writer

Beer & Cheese Educator

I have a passion for education with fun, so I have developed partnerships with a number of local suppliers to provide you with a greater understanding of their production and ethos

Alongside this, I am a partner with the Academy of Cheese to bring the Level 1 Cheese course to Norfolk and Suffolk. I am also a Trainer with CAMRA (Campaign for Real Ale)

beer professional educatoin and training

Award Winning Tour Designer

I am also an award-winning tour designer for tours in the UK and Europe.

Brewery tour
norwich beer festival world beer bar

CAMRA Beer Festivals

As part of my voluntary work with CAMRA I have been the Manager of the World Beer Bar for Norwich Beer Festival for the last 7 years and I was the manager for the Great British Beer Festival (Winter) WWB 2018 & 2019, bringing into the UK some very special and unique beers.

norwich beer festival world beer bar

My experience growing up within the hospitality sector means that I have an awareness of what the customer and retailer is looking for in a product and how to promote products to them using language that they can understand developed to their experience and needs.

I am also a British Sign Language (BSL) interpreter and a Qualified tutor in Art and History.

cheryl cade beer sommelier
about cheryl cade featured


  • Cicerone Certified Beer Server – Cicerone (BPET-UK)
  • Beer Sommelier – IBD
  • World Beer Awards Judge
  • Level 1 & 2 Academy of Cheese qualification
  • Member of the Academy of Cheese
  • British Sign Language Level 2 – IBSL
  • BA Hons Education – UEA
  • Disability access and awareness – NCC
about cheryl cade featured


  • Luxury Travel Guide Winner 2017
  • Luxury Travel Guide Winner 2018
  • Luxury Travel Guide Winner 2019
  • Travel & Hospitality Award Winner 2018
International Beer Challenge