cheryl cade testimonials
cheryl cade testimonials featured

What people say

Variety of Cheese

We had such a brilliant day and have been recommending your name to lots of friends ….. It was great to be able to taste such a variety of different cheeses …. learn about their origins and, above all, their best pairings! L T & Friends

A truly wonderful day

We had a truly wonderful day and have been recommending the tour to all of our friends!  What’s not to like?  Little trot about Norwich with alcohol, cheese and a fab, friendly, knowledgeable tour guide – very happy! J & K Lambert

The perfect tour guide

‘Cheryl is the perfect tour guide. Before the tour her communication was excellent. During the tour she was knowledgeable, very well organised and, most importantly, great company. The enjoyment of our short break in Norwich was enhanced immeasurably by taking this tour. Cheryl knows Norwich inside out and is, as it turned out, somewhat of a local personality. In short, she is the ideal companion for an introduction to this beautiful English city.’ G&A Jones

First stop for all things beer!
Indigo Partnerships

My first stop for all things beer! Having attended a CAMRA event where Cheryl gave a very engaging talk & tasting Belgium beers, I invited Cheryl to produce some tasting notes for 2 customers of mine. Given the quality and depth of them, the tasting notes have proved invaluable. Additionally, Cheryl gave an insightful and much-appreciated talk on food pairings for an event hosted by the Department of International Trade to an audience of brewers starting on their export journey.

Infectious passion for all things beer, cheese and cider
Eleanor B

A vital font of knowledge, with an infectious passion for all things beer, cheese and cider related (and no doubt other areas) Cheryl is my first stop when I have a related query…. I strongly recommend her beer & cheese tastings in Norwich.

Awesome, Fun & Informative
Amy G

We had a lovely evening.  It was great to do something different and enjoy some fantastic cheese and beer with friends at the same time.  You are very knowledgeable and your delivery was brilliant – loved the animal sticks!  We learnt a lot and had a great evening staying on the call to catch up once you had educated us!  As the organiser, I had a flurry of messages to say how informative, awesome and fun it was.  So many thanks! 

As someone who has had you round the house to host a beer tasting evening and organised a cheese and beer party online I would highly recommend both.

Fun for All – Private Beer Tasting Event

Thanks Cheryl for a fantastic private beer tasting event for a large group of friends and family. A few people enjoyed themselves a little bit too much! Would highly recommend. Everyone had a brilliant night and although it was a few weeks ago they still talk about it. Great social evening while also learning something. You are extremely knowledgeable and delivered it in a fun informal way. In addition to answering all the random questions thrown at you, you even joined in the after-party games! What more could I want?! Also the food was amazing and good value. A fantastic selection of meat, cheese, crackers and bread, which matched the half a dozen beers we tasted. Thank you again.

Another great Belgium adventure
Stephen M

Another great trip to Belgium to experience the world of beer. Cheryl and Mark of “The Thirst Consultants” really do put on an excellent trip.. this time the destination was the little town of Kortrijk..a good choice.., the hotel was small and friendly..the rooms spacious..and an ideal base to explore what Kortrijk had to offer… armed with a fact file of information of the various bars to be found dotted around (researched by Cheryl and Mark).. it was time to taste some great beers. The tour includes visits to different types/styles of brewers..all having their own unique taste..and dining in interesting, stunning bars. A mention must go to Peter (the new coach driver)…who, on his day off invited us to ride with him to Ypres.. because it was somewhere he wanted to go to…a lovely guy..! All in all if you’d like to experience a great few days with a fantastic bunch of people including a tour of breweries and bars and of course… Belgium beers.

Nothing she doesn’t know about beer! Amazing tours & events!

I have attended the Ladies Beer Club in Norwich, a couple of networking events with beer tasting and also just done the Belgium Beer Tour. Everything has been fantastic! Their talks and tours are interesting, funny and informative and they really know their history too. The Belgium Tour was just amazing … so much fun and with a great bunch of people – I don’t think I have laughed so much in one weekend! We stayed in a great hotel in a great town and visited some great breweries and also had some great food! I would highly recommend hiring them for your next event and going on one of their tours! Cheryl really went out her way to pre-order Vegan meals and ensure I would be catered for food and beer wise so a big thank you! Would highly recommend their tours!

Highly recommend and had an amazing time as always

I have just come back from a beer tour to Bruges – had the most wonderful time. From beginning to the finish a well organised, thought out tour. Always impressed by Cheryl’s handouts as they are informative, and her knowledge of beer and the area is great. Thank you to Mark for all his beer recommendations. Even if there were some glitches, they were dealt with promptly, in a professional yet friendly manner. I am already looking forward to the next one.

Excellent beer knowledge and organisation on another fantastic trip

Just back from Bruges and another excellent trip to Belgium. Organisation was once again first class and new friends and acquaintances made. Looking forward to the next trip to Antwerp.

Beer, chocolates, and a great time in Bruges

A great long weekend in Bruges, excellently organised. Good to arrive late afternoon Thursday with time to explore some of the sights and Bars of Bruges, together with a Beer Tasting as well. A chance to visit 2 Breweries over the weekend, some of the museums and attractions of Bruges, as well as the Alvinne Beer Festival Friday afternoon. Hotel was first class with a great choice for breakfasts, the recommendations for Bars and restaurants made by Mark were spot on. Cheryl was an excellent tour leader and coped with the few minor glitches which will always occur in a professional way. Would recommend this trip next year.

Mons, Beer, Food & History Tour

My 1st visit & introduction to Belgium was excellent. a well organised and enjoyable trip Cheryl & Mark’s knowledge is excellent & appears I am now a convert to Beer! Hotel was lovely with a great choice for breakfasts, the recommendations for Bars and restaurants were brilliant. Made great friends and will be certainly be going on another trip very soon!

Excellent tasting evening

Cheryl gave an excellent evening for our business networking event, the beers provided were delicious and the talk informative, interesting and fun. They also run a number of other events as well as offering private tastings, so check them out, you will not be disappointed!

Fantastic fun for a corporate event
Lisa W

Cheryl delivered an excellent event which I booked for a corporate event for 25 directors. They came from all over the UK and I wanted to find something they hadn’t done before and make it memorable for Norwich. Cheryl helped tailor the event to ensure this happened. Communication was great leading up to the event, she listened to what we wanted and also came up with a lot of great ideas to make it work.

There were lots of smiling faces around the room, both during and most definitely after. The big round of applause at the end showed how much people had enjoyed.

I would definitely recommend Cheryl and hope to work with her again in the future.

Passionate about her ale!
Sadie Skipworth

I have attended 2 of her Lady Beer Covens now held at the Fat Cap Tap on the outskirts of Norwich, both times have been extremely well attended and Cheryl really does ‘know her stuff’ – both evenings were excellent and informative. Cheryl has had two female brewers talk about their beers – good fun was had by all.

Networking and beer tasting
Lorna B

At Thrive we like to deliver networking events with a difference. We have used Cheryl twice now and both times Cheryl has put on an exceptional beer tasting event. She really knows their beers and will help you to look at beer in a completely different light, you get the stories behind brewing and beer in Norwich as well as the difference between beers made in different countries. Also if you want a themed event she will be able to cater for your needs. Not only do you get all this but you will also get a company who know how to address a room full of people and make beer entertaining and funny.


Beer tasting and networking
Ollie M

Cheryl really knows how to put on a fun and entertaining evening. This is the second time we have worked with Cheryl to put on a networking event with a twist. She really does cater to your every need and have a really knowledge about and passion for beer. An evening with Cheryl and you’ll view beer in a completely different way.

Expert knowledge and such a fun experience
Kate W

I wasn’t sure what to expect when I went to my first beer tasting, but I was so pleasantly surprised. Cheryl gave us such a great insight into local Norfolk beers, the tasting notes were so helpful and the beers tasted great. She creates a fantastic atmosphere and it’s impossible not to be drawn in by her passion for beer. I recommend this to beer enthusiasts and novices alike, there truly is something for everyone.

Inject something unique to your event
Breed Events, Norwich

If you are looking to host an event and need something a bit unique to inject some entertainment and fun – you are at the right address here! I went to a networking event last week and Cheryl provided a really relaxed environment. Also, she is absolutely hilarious and could quite easily be a stand up. She makes learning about Ale really fun – even for the Lager drinkers.


Nicholas Ricco

We have taken many guided tours through Europe, but this was the best experience we’ve ever had. Cheryl created a customized day long tour based upon our desired theme – old castles, palaces, manor homes, priories and other historical architecture. My wife wanted to see the Sea Henge in Kings Lynn, Norfolk. Somehow, Cheryl was able to organize a well planned tour, along with our very capable driver, “Dodge”, who safely drove us throughout Norfolk in a comfortable London taxi cab. A brilliant day!

Dawn – The Rose Inn, Norwich

Cheryl is amazing to work with, she knows her subject matter inside out and is full of ideas and enthusiasm. We have run some fabulous events with Cheryl which are always really well received, and look forward to working with her again in the future.

Mr Pimm

It was lovely meeting you and showing us around your city and its wonderful history. Your knowledge and commentary brought the history alive. Everybody commented about the passion for your subject and the nice little touches about your family.

Mr Cray

Cheryl handled the last minute booking extremely well. The group found her very friendly, informative and a joy to be with. Thank you for keeping me informed at the beginning and end of the tour.

Mr Cooper

Cheryl was quite simply amazing. she has a huge passion for the Brewery tap tour and has a huge in depth knowledge on the subjects and also a huge passion for the city. we thought she was amazing, passionate and a lovely person with great enthusiasm. highly recommended